EXHIBITION DESIGN
EXHIBITION DESIGN
syna
Redefining Brand Engagement Through Sensory Storytelling
At SYNA Marketing, we believe in breaking the traditional boundaries of marketing by crafting experiences that engage the senses beyond the expected. Inspired by the worlds of abstract expressionism and synesthesia, our mission is to blend sensory stimuli—sight, sound, touch, and beyond—to create unforgettable brand encounters. Rather than relying solely on visuals and slogans, our campaigns evoke emotions, memories, and connections, immersing audiences in a truly multisensory dialogue with a brand.
As part of this group exhibition project, our team conceptualized SYNA, an avant-garde marketing agency specializing in sensory-driven campaigns. Each member designed a unique exhibit that embodied this ethos, reinterpreting products and branding through unexpected sensory interactions. My contribution, the KUL BASKET experience, reimagined what a picnic basket can be—not just a container, but a gateway to escapism, adventure, and serenity.
kul
A picnic is more than just an outdoor meal—it’s a ritual of leisure, an immersion in nature, and a moment of indulgence. The KUL BASKET exhibition was designed to amplify this essence, playing with scale and perception to create a transformative, dreamlike environment.
Upon entering the exhibit, visitors were greeted by an oversized interpretation of a picnic basket, reimagined as a whimsical hot air balloon landscape. The floating, billowing forms evoked a sense of weightlessness, mirroring the escapist nature of picnicking itself. Through the use of light, texture, and motion, the installation invited guests to transcend the ordinary and step into a world where the act of picnicking became an immersive sensory experience. Rather than merely showcasing a product, the KUL BASKET installation orchestrated an emotional journey—a moment where visitors could wander, discover, and dream. The design was not just about seeing a picnic basket; it was about feeling the essence of one—its promise of adventure, tranquility, and the joy of shared experiences.