EXHIBITION cONCEPT & DESIGN
SYNA
Task: DESIGN AN IMMERSIVE EXHIBITION & brand THAT SHOWCASES ORIGINAL PRODUCTS—INSPIRED BY A DISTINCT CREATIVE PROCESS OR ARTIST.
concept:
AT SYNA MARKETING, WE DON'T JUST CREATE CAMPAIGNS—WE CRAFT SURREAL, MULTISENSORY EXPERIENCES THAT DEFY TRADITIONAL MARKETING. INSPIRED BY SALVADOR DALÍ’S DREAMLIKE REALITY AND THE PERCEPTUAL PHENOMENON OF SYNESTHESIA, OUR MISSION IS TO DISSOLVE THE BOUNDARIES BETWEEN SIGHT, SOUND, TOUCH, AND DADAISM, TRANSFORMING BRANDS INTO IMMERSIVE WORLDS. WE DON'T RELY ON JUST VISUALS AND SLOGANS—WE PAINT WITH SCENTS, SCULPT WITH SOUND, AND DESIGN WITH TEXTURE, INVITING AUDIENCES INTO A FULLY ENGAGED, SENSE-BENDING DIALOGUE WITH A BRAND. INSTEAD OF PASSIVE VIEWERS, WE CREATE ACTIVE PARTICIPANTS, WHERE EVERY INTERACTION FEELS LIKE STEPPING INTO A WORK OF ART.
inspirational images
the kul basket
A picnic is more than just an outdoor meal—it’s a ritual of leisure, an immersion in nature, and a moment of indulgence. The KUL BASKET exhibition was designed to amplify this essence, playing with scale and perception to create a transformative, dreamlike environment.
the model
Upon entering the exhibit, visitors were greeted by an oversized interpretation of a picnic basket, reimagined as a whimsical hot air balloon landscape. The floating, billowing forms evoked a sense of weightlessness, mirroring the escapist nature of picnicking itself. Through the use of light, texture, and motion, the installation invited guests to transcend the ordinary and step into a world where the act of picnicking became an immersive sensory experience.
Rather than merely showcasing a product, the KUL BASKET installation orchestrated an emotional journey—a moment where visitors could wander, discover, and dream. The design was not just about seeing a picnic basket; it was about feeling the essence of one—its promise of adventure, tranquility, and the joy of shared experiences.